I rewrite and design high-converting email sequences for e-commerce brands, SaaS tools, and subscription businesses — using copywriting, sequencing logic, and proven strategy.
Stop leaving money on the table with generic, robotic emails. I use proven psychological frameworks to write copy that sounds human, builds trust, and drives clicks.
Get a free 5-minute video audit
Enter your email and website, and I'll record a custom 5-minute video teardown of your current sequence — no strings attached.
Writing high-converting sequences for platforms like
My core email principles
Subtle animations, elevated typography, and intentional layout — the email should feel as premium as the product.
Urgency, value above the fold, and action-driven CTAs. Every element nudges toward the decision.
Cutting corporate jargon. Every sentence earns the right to be read.
Verified reviews and bestsellers placed right before the CTA — turning doubt into confidence at the decision moment.
What I do
I don't write email blasts. I design intentional sequences — each email engineered to do one job exceptionally well.
Rewrite every email from scratch using direct-response frameworks — urgency, curiosity, and action-driven CTAs. Zero fluff, every sentence earns its place.
Coded HTML emails with subtle animations, elevated typography, and polished layout — so the email feels as premium as the product it's selling.
Sequence timing, trigger logic, social proof placement — then I plug the finished emails directly into your ESP so the sequence is live and ready to send.
Expert teardowns
DTC Apparel Brand · E-commerce · 3-email sequence
A spec teardown of a DTC apparel brand's abandoned cart flow — rewritten from a single generic reminder into a 3-part sequence built on curiosity, social proof, and scarcity.
Grade
Readability Grade
1
"We" vs. "You" Ratio
85
Word Count
B2B SaaS — Productivity Tool · Software / SaaS · 4-email sequence
A spec teardown of a B2B productivity tool's onboarding flow — rebuilt from a wall of feature bullets into a 4-email sequence designed around quick wins, social proof, and a single activation moment.
Grade
Readability Grade
2
"We" vs. "You" Ratio
95
Word Count
Subscription Box Brand · Subscription E-commerce · 3-email sequence
A spec teardown of a subscription box brand's winback flow — rewritten from a generic "we miss you" blast into a 3-part empathy-driven sequence built on acknowledgement, FOMO, and a time-limited comeback offer.
Grade
Readability Grade
1
"We" vs. "You" Ratio
75
Word Count
Expert insights
In this teardown, I focused on making the reader feel the cost of leaving their items behind. By shifting the tone from 'we miss you' to 'your items are waiting,' we reduce the friction of the second checkout attempt.
For SaaS products, users drop off if they don't see value in the first few minutes. My rewrite focused on creating a single, clear 'activation moment' in Email 1 to ensure the user opens the app and starts their trial immediately.
Winback emails often fail because they sound desperate. I restructured this flow to use curiosity-driven subject lines that practically force an open, followed by a time-limited offer to drive an immediate decision.
Pricing
Two tiers: Starter (Writing) for a full copy rewrite delivered as a clean Google Doc, or Growth (Designing) with coded HTML emails — fully implemented directly in your ESP, plus a strategy walkthrough.
Free video audit
Enter your email and I'll record a custom video breakdown of one email from your sequence — subject line, body copy, CTA, and structure. No pitch, no obligation.
I'll reply within 2 business days with your personal video audit.