Expert teardowns
Email makeovers that move the needle
See exactly how I transform generic, robotic emails into psychological conversion assets. Click a teardown below to see the before-and-after strategy.
Abandoned Cart Recovery
DTC Apparel Brand · E-commerce · 3-email sequence
A spec teardown of a DTC apparel brand's abandoned cart flow — rewritten from a single generic reminder into a 3-part sequence built on curiosity, social proof, and scarcity.
Grade
Readability Grade
1
"We" vs. "You" Ratio
85
Word Count
SaaS Welcome Series
B2B SaaS — Productivity Tool · Software / SaaS · 4-email sequence
A spec teardown of a B2B productivity tool's onboarding flow — rebuilt from a wall of feature bullets into a 4-email sequence designed around quick wins, social proof, and a single activation moment.
Grade
Readability Grade
2
"We" vs. "You" Ratio
95
Word Count
Subscription Churn Winback
Subscription Box Brand · Subscription E-commerce · 3-email sequence
A spec teardown of a subscription box brand's winback flow — rewritten from a generic "we miss you" blast into a 3-part empathy-driven sequence built on acknowledgement, FOMO, and a time-limited comeback offer.
Grade
Readability Grade
1
"We" vs. "You" Ratio
75
Word Count
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