About
I'm Ayoub, a developer and an email sequence specialist dedicated to one thing: making emails impossible to ignore. I've spent my time mastering the intersection of direct response copywriting and psychological triggers, helping brands turn their email channels from an afterthought into a consistent revenue driver.
My approach is built on "The 5th Grade Rule." Most marketing is too loud, too complex, and too corporate. I write like a human because that is what actually gets emails opened, read, and acted on. I don't believe in fluff; I believe in clear, conversational copy that respects the reader's time and solves their problems.
I focus on two things: the psychology behind why people click, and the sequence architecture that builds trust on autopilot. Whether it's recovering a lost sale or onboarding a new user, I ensure every word earns its place in the inbox.
Grade 5
Target reading level
9:1
You vs. We ratio
1 CTA
Per email, always
2025
Working independently
How it works
I read every email in your current sequence and identify the exact issues — weak hooks, buried CTAs, poor sequencing, and emails that are missing from the flow entirely.
Define the sequence architecture: which emails, what triggers, what timing, and what single action each email needs the reader to take. Nothing is written until the blueprint is agreed.
Write every email from scratch. Subject line, preview text, body, and CTA. Each draft goes through at least two internal review passes before you see it.
You receive all emails for review. Revisions are included up to the agreed rounds. I'll also write A/B variant subject lines for every email.
Starter: a clean Google Doc with all copy, subject lines, and variants — ready to paste into your templates. Growth: coded HTML emails ready to plug directly into your ESP. I'm available to answer questions during handoff.
In this teardown, I focused on making the reader feel the cost of leaving their items behind. By shifting the tone from 'we miss you' to 'your items are waiting,' we reduce the friction of the second checkout attempt.
For SaaS products, users drop off if they don't see value in the first few minutes. My rewrite focused on creating a single, clear 'activation moment' in Email 1 to ensure the user opens the app and starts their trial immediately.
Winback emails often fail because they sound desperate. I restructured this flow to use curiosity-driven subject lines that practically force an open, followed by a time-limited offer to drive an immediate decision.
Request a free 5-minute video audit. I'll review one of your emails and send you a custom Loom with three actionable improvements — at no charge.